Positioning the AI-native tax engine.
A brand and website for compliance across 190 countries and more than 60 tax regimes.
Overview
Sphere handles indirect tax compliance for global businesses across 190 countries, in a category long defined by legacy software. It needed a position that made AI-native mean something specific to finance and tax teams, and a brand that carried the precision tax work demands. We set the position, built the identity and voice, and designed the website and product experience, then carried the brand out into the world, from events and print to a message on the Las Vegas Sphere.
Our Role
Positioning
Brand Strategy & Identity
Website Design & Content
Development
Product Design
Launching a collaborative AI workspace for compliance and payment operations.
A brand for the teams that keep money moving at banks and fintechs.
Overview
Clusia brings compliance, risk and payment operations into one shared workspace where people and AI agents review, decide and act together. Its buyers are sponsor banks and fintechs, who look for proof a young company will still be trusted in five years. We built a brand that feels as dependable as the institutions it serves, with the warmth of a tool people choose to work in every day, and a website built on what the platform connects, enforces and keeps in human hands.
Our Role
Brand Strategy & Identity
Website Design & Content
Development
With Thanks To
Reed Switzer and Nolan Hendrickson.
Redefining the standard for healthcare revenue recovery.
A brand for the people and AI agents getting providers paid on every insurance claim.
Overview
Claims denied, delayed or left unworked had become a quiet drain on healthcare providers. Amperos built a workforce of people and AI agents to follow every claim through to payment. We positioned Amperos around certainty of payment, with an identity that pairs editorial warmth with the precision of a financial instrument across the website, social and the RCM Rulebook.
Our Role
Positioning
Brand Strategy & Identity
Website Design & Content
Development
Campaign
With Thanks To
Alvin Wu, Philip Kuo, Michal Miernowski and Josh Pascual.
Introducing AI agents to procurement in the physical economy.
A first brand and website for buyers who trust engineering over promises.
Overview
Arrakis puts AI agents to work on the decisions made before a purchase order exists, for energy, shipping and manufacturing companies past a billion in turnover. Its buyers, CFOs and heads of procurement, have heard enterprise software promise change before. We built the first brand and website to carry the weight of an infrastructure company rather than an AI startup, and to describe the work in the language of operations, not of models.
Our Role
Visual Identity
Website Design & Content
Development
With Thanks To
Haroun Beltaifa and Rafael F Quintanilla Loeillet.
Repositioning a database tool as the control layer beneath it.
A brand and language for the teams that govern how databases change.
Overview
Bytebase grew out of open source, and its story still read like a utility: features, workflows and the tools it replaced. The platform had become a control layer for database change and access, and the platform leads and compliance owners approving it were looking for governance the site wasn't showing. We repositioned Bytebase around control, built a messaging system as rule-led as the product, and a website where an engineer and an enterprise buyer reach the same conclusion.
Our Role
Positioning
Brand Strategy & Identity
Website Design & Content
Development
With Thanks To
Tianzhou Chen, Danny Xu, Peter Zhu and Adela Chen.
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That’s the latest. Our full body of work lives on our Work page.