Make it rain.
Overview
A team of fintech founders knocked on our door not too long ago, without a name, a brand, a website, or even a fully formed product interface. Four months later, Rainforest was ready to make it rain.
From zero to hero.
Rainforest is a fintech startup that lets tech companies plop fully functional payment modules into their products without having to worry about things like ops and compliance. Still in stealth mode when they came to us, they had no name, no brand, no website, and a product that was still in the works. You’ll never guess what happened next.
First-name basis.
With echoes of growth, connectivity, and ecosystems, the name “Rainforest” was the fruit of a collaboration with naming agency Tanj. After that, things flowed organically, from the digital-first brand to the brand-led product, culminating with the product-focused website. A fine example of our integrated approach, even if we do say so ourselves.
Act naturally.
With growth, empowerment and infrastructure as the core concepts, nature was a perfect metaphor for Rainforest’s brand elements.
What if money really does grow on trees?
With branding and product taken care of, Rainforest’s marketing website goes to work, telling the story of a B2B fintech platform that solves money problems by moving, connecting, and generally greasing the wheels of commerce and industry. All designed and developed by our own devs with our go-to tech stack.
Intelligent design.
Digital-first branding flows naturally into brand-led product design. Building Rainforest’s new user interface, we integrated elements like colours and typography, methodically bringing the brand to life in the product itself.
With Thanks To
Becky Kopplin, Joshua Silver and the team at Rainforest.
Next Case Study
Emerging from stealth into institutional finance.
