Driving progress.
Overview
Coast is a fintech product designed to make fleet operators’ lives a lot easier. The team wanted a brand and website that would drive their business forward and stand out in a crowded market.
Fleeting glory.
Billed as the financial services platform for the future of transportation, Coast was founded by Daniel Simon, a serial entrepreneur with a history of admirably disruptive behaviour. It’s backed by a roster of investors who know what they’re doing, including Avid Ventures, Accel and Insight Partners. When Daniel asked us to help design their brand and website, they were still in stealth mode, so we had to be super quiet.
Coast is clear.
As a newcomer disrupting an industry full of comfortable incumbents with outdated practices and opaque pricing models, Coast wanted to enter the market like a breath of fresh air. Keywords: Clarity, modernity and transparency.
Keep calm and carry on.
Easily distinguished by deep blue oceanic tones, Coast’s brand is designed to exude calm, clarity and transparency in a sea of noise and confusion.
A vehicle for marketing.
As the main expression of the brand and its elements, the website uses all the tools at its disposal to communicate Coast’s remarkable simplicity, clarity and transparency.
Coast-to-coast partnership.
As Coast has grown and matured, its marketing efforts have proliferated. Our initial work on the brand and website has evolved into an ongoing partnership where we work with Coast’s team on everything from website updates, ad campaigns, and all kinds of printed material.
“Together is a kind of magic hat for tech startups. They’re one of the few agency teams that can help every step of the way — from inception to growth.”
With Thanks To
Daniel Simon, Alek Grinberg and the team at Coast.
Next Case Study
Emerging from stealth into institutional finance.
