Repositioning Genius Sports as the heartbeat of modern sports entertainment.
Overview
Genius Sports transforms real-time sports data into the fuel for richer fan experiences. From betting and media to leagues and live broadcasts, they power a new era of sports entertainment.
But their story wasn’t coming through. The old site was too complex, too siloed, and didn’t reflect Genius’s scale or ambition. It undersold what they offered — and who they were building for.
We partnered with Genius to sharpen the message, simplify the model, and turn a sprawling business into a unified digital experience. One that speaks directly to customers, drives commercial outcomes, and reflects the energy of modern sport.
A clearer story for a complex business.
Genius Sports isn’t a point solution. It’s an ecosystem. From live data to media activation, product packaging was a challenge. So we simplified that complexity.
We mapped four core lines of business and built a framework to explain how they work together. Each offer has its own journey, with messaging tailored to ICPs and proof to support the pitch. No dead ends, no distractions: just a clear line from visitor to value.
Built to support every audience.
Genius needed to speak to leagues, brands, betting operators and broadcasters, as well as the internal champions who bring them in. No easy feat.
We mapped distinct buyer journeys and designed with their needs in mind: self-serve paths for browsing, enterprise flows for engagement, and clear CTAs that convert.
Whether you’re a CMO, CTO or Sportsbook Director, the new site helps you find what you’re looking for, and understand how Genius can help.
Putting fan-focused innovation front and centre.
The old site didn’t reflect the immersive, fast-moving nature of Genius’s work. It felt static and disconnected from what modern fans want.
We shifted the focus to outcomes: better fan experiences, higher engagement, and more immersive content. Motion, interaction, and product storytelling brought energy to every screen, matching the ambition of a company shaping the future of sport.
Turning a website into a commercial engine.
The new Genius site isn’t just a rebrand. It’s a tool.
We built a flexible CMS that enables teams to launch faster and keep content fresh. A modular design system allows updates at scale. And strong SEO foundations and performance optimisations ensure the experience works across regions, devices, and moments.
The result is a digital platform that reflects the scale and sophistication of Genius Sports today, and the direction it’s heading in the future.
With Thanks To
Tom Washington, Juliana Galeano, Abbie Fairlie and the team at Genius Sports.
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